SimStore Layout Simulator
Objectives
The main objective is to "improve shopping experience":
Visual Representation
Optimise Store Layout so that it will satisfy multiple objectives:
The main objective is to "improve shopping experience":
- Reduce congestion
- Save time for customers
- Increase impulse purchases
- Increase cross product sale
Visual Representation
- Establish an encoded representation
- Display store layout
- Use customer checkout data to display high density purchase locations
- Assess the distribution of hot and cold spots in the store
- Estimate High density customer flows by linking most popular locations
- Optimise (Minimise or maximise) the length of "most popular customer path"
- Optimise the distribution of hot / cold spots
- Simulate customer movements using their shopping lists (from checkout, handscan),
- Observe emerging congestion patterns in the store,
- Derive Customer Path Densities by adding all customers footprints,
- Optimise Store Layout with a view of customers (customer type and time) in mind.
Optimise Store Layout so that it will satisfy multiple objectives:
- Minimise Congestion,
- Maximise Impulse Purchase Opportunities
- Maximise Cross Product Sales
- Maximise time saving for purchasing other items