Data Mining
In the past we didn’t have data, now we have so much data we don’t know what to do with it!
Data mining is automatically finding unknown and useful relationships in data sets
Data mining is automatically finding unknown and useful relationships in data sets
- Data collection
- Coding, selection, pre-processing, transformation
- Analysis, algorithm selection
- Visualisation
- Interpretation
- New data collection
Genetic Algorithms, Fuzzy Logic, Neural Nets, Statistical Algorithms ; Classification, Clustering, Regression, Association to discover testable rules describing relationships in data. For example:
IF
Customer age is 30-40 AND
Gender is Male AND
Shopping Day is Monday OR Tuesday AND
Month is January AND
It Rained in the last 3 days
Customer will buy X
IF
Customer age is 30-40 AND
Gender is Male AND
Shopping Day is Monday OR Tuesday AND
Month is January AND
It Rained in the last 3 days
Customer will buy X