SimStore Project
Agent Based Simulation of a supermarket store – first of its kind, technology driven. Two aspects of customers; two simulators:
1. Customer Shopping Times Simulation
2. Store Layout Simulation
1. Customer Shopping Times Simulation
- When do customers go shopping
- What affects shopping times - location, customer type, and local events
2. Store Layout Simulation
- Where (and how) customers go in a store
- Optimise customer flow by automatically changing virtual store layout
SimStore Scope
SimStore Objective
To gain insights and information about customer behaviour, customer demand patterns, and test different store and shelf layout strategies to improve the shopping experience for the customer.
SimStore Modules
Agents of SimStore
Customer Agents
Business Exploitation
SimStore Objective
To gain insights and information about customer behaviour, customer demand patterns, and test different store and shelf layout strategies to improve the shopping experience for the customer.
SimStore Modules
Agents of SimStore
Customer Agents
- Demand / Satisfaction Profile
- Promotion Profile
- Substitution Profile
- Event Profile (Weather and Holidays)
- Location
- Store Layout
- Shelf Layouts
- Store Management (Staff levels, adaptive response, forecasting, replenishment)
Business Exploitation
- Replicate plausible customer throughputs in simulated stores?
- Optimise store layout to reduce congestion, increase impact purchases?
- Optimise the shelf layouts to increase cross product sales?
- Tune SimStore with a given customer base profile
- Apply the simulator to another store